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YELLOW

The sunniest color in the spectrum, yellow has long been associated with good cheer and happiness. Those who love yellow are often creative, artistic, social people who have dramatic imaginations and a love to create. Studies show that stores with yellow décor experience less theft than stores painted other colors and that yellow improves the thought process of small children. It is interesting to note however, that other studies suggest that babies who sleep in yellow rooms cry more and sleep less. This may be due to the stimulating effect the color has so it may be logical to paint your infants' bedroom a less "inspiring" color.

ORANGE

Orange is to red as Betty is to Veronica, often the color that gets the least attention, overshadowed by the brilliance of its peers, red and yellow. Associated with Thanksgiving, fall, spice and warmth, orange is the only color named after an object. It is believed that lovers of orange are social creatures who get along with almost everyone. Orange fans hate being alone and many believe that wearing something orange, or sitting in an orange room or on an orange couch will cheer you up if you're feeling grumpy.

RED

Bright and dramatic, red is the color of love, joy and bravery. Rooms that are painted red are often warm and cheery while people who wear red are often energetic, optimistic individuals who love attention and being in the spotlight. Those who love red live life to the fullest and are tenacious and determined in their endeavors.

PINK

Pink is associated with gentleness, softness and calm. Those who choose pink as their favorite color are often calm and sensitive and care about other feelings. Pink lovers are also generally sympathetic and compassionate and dislike controversy of any kind.

GREEN

Green is calming, the color of fresh beginnings and new life. Studies show that the color green increases well being, calmness and restful emotions. Those who love the color green are often affectionate, loyal and frank. Green lovers are also aware of what others think of them and consider their reputation very important. If green is your favorite color, chances are you're emotional, caring, and aware of those around you.

BLUE

Blue is serene and tranquil, the color of peace and contentment. Thanks to its calming effects, blue is the color of choice for the many hospital nurseries and studies show that when sitting in a blue room, most people report feeling quiet and settled. If blue is your favorite color you love harmony, are capable, reliable, and sensitive and always make an effort to think of others.

PURPLE

Rich and vibrant, purple is often associated with royalty and riches. Purple is believed to help people be creative and if purple is your preference chances are you're artistic and unique. Many "eccentric" personalities prefer purple to any other color and it is often the favorite color of teenage girls